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how does your solution help your audience to achieve their objectives
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thing longterm, knowing your audience’s objectives
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even if a short term solution is required to address an immediate need
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you want to be strategic and not a nice to have fix
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Quantify the solution benefits
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What does success look like for your audience in terms of numbers
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e.g. savings, reduction in support cases in % …
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map solution benefits to objectives and prioritize them
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