what’s in for your audience

  • how does your solution help your audience to achieve their objectives

    • thing longterm, knowing your audience’s objectives

      • even if a short term solution is required to address an immediate need

      • you want to be strategic and not a nice to have fix

  • Quantify the solution benefits

    • What does success look like for your audience in terms of numbers

      • e.g. savings, reduction in support cases in % …

      • map solution benefits to objectives and prioritize them