be relevant to become relevant

  • be realistic what the impact of your solution is to your audience’s problem

    • don’t talk about your cycling pace if your audience drives formula 1 cars

  • talk numbers, numbers, numbers – if they are relevant to the total project size your audience is dealing with

    • Make sure you’ve done your homework to quantify the value of your solution

    • It is not about cost – it is about savings in OPEX, time, incidents and increased customer satisfaction

  • Become the trusted go-to person by walking your talk and be knowledgeable about your audience’s business