a programmatic approach

  • Increase geographical reach, market penetration and revenue

  • Close alignment between vendor and channel

    • Transparency in sales

    • Strategic alignment

    • Joined marketing activities

  • More transparency on value contributed by partner

    • Deal registration

    • Sales support from partner

    • Protect partner’s business

  • Focus on channel expertise and commitment

    • Training / Certification achievements

    • Support partner with expertise and commitment